ALLU USA Names Edison Rocha New VP of Distribution & Marketing of North America

ALLU Group Inc. announced the appointment of Edison Rocha as its new vice president of distribution and marketing for the United States and Canada. Rocha is responsible for increasing development of distribution channels, as well as marketing throughout North America. Rocha brings almost 25 years of experience in construction equipment sales, dealer development and marketing to this position, including 11 years with Sandvik Mining & Construction, where he held positions in aftermarket and sales management in South America and USA — most recently as a division sales manager for the United States....

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