Cat Introduces New Trademark Graphic

Cat machines, engines, generator sets and work tools will soon have a new look. Caterpillar is replacing the current “Power Edge” trade dress (Cat trademark on a black background accented with a diagonal red bar) with a fresh new graphic design called “Cat Modern Hex.” The Cat Modern Hex design combines the traditional Cat trademark and product model names with a bold, three-dimensional red hexagon and grille pattern....

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