JCB, Extreme Sandbox Partner With Snickers to 'Fix The World'

JCB and Extreme Sandbox collaborated with the Snickers brand, as they launched their new campaign, #SNICKERSFixTheWorld. Snickers hosted its #SNICKERSFixTheWorld event in downtown Miami, Fla., where the iconic chocolate brand invited professional athletes and media to share "why they dig" as they got behind the seat of two full-size JCB 150X excavators, each wrapped in special Snickers livery, to test their excavator operator skills under the supervision of heavy equipment instructors....

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