Carter Machinery Hosts 'CarterCon,' Cat Global Challenge

"CarterCon was our opportunity to showcase that Carter provides much more to our customers than just machines," said Jenna Peckman, a senior marketing consultant at Carter who helped organize the event. Earlier this year, when Caterpillar challenged its dealers nationwide to host new product introduction events, Carter Machinery's marketing team saw an opportunity to showcase more than new dozers and excavators....

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