Manitou Group Evolves Its Brand Strategy

The Manitou Group announced the evolution of its Mustang brand into “Mustang by Manitou.” Known for its three emblematic Manitou, Gehl and Mustang brands, this action reinforces the value of its Mustang product range offering in all territories and the reputation of the Manitou Group. The deployment of Mustang by Manitou was initiated at the end of July on all continents in order to bring this value to its dealers and users as soon as possible....

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